Firing Your Way to SuccessComing September 2024

How getting smaller can help you grow.

Master the Art of Business Growth

You don’t need “more” customers, employees, or products to grow your business
No need to create or sell “more” products
Discover how Joe and his customers have increased their bottom line while reducing the number of products they sold.
No need to hire “more” people
Is your team complaining that they are overworked? Learn how Joe grew his business while maintaining or even reducing his payroll costs.
No need for “more” customers
Do you wish more people bought from you? It may sound counterintuitive, but Joe increased his revenue by reducing his customer base.
No need to work “more” hours
Is work always at the top of your mind, even when you are with your family or on vacation? Discover how Joe “fired” himself, and you can too, for the ultimate business success and freedom.

A Compelling Foreword
by Donna Karlin

Donna Karlin, an internationally renowned speaker, author, and coaching psychologist, has written a compelling foreword for Anderson’s book. She calls it a “masterstroke of business wisdom,” turning conventional thinking on its head by illuminating a path to growth through strategic reduction. Karlin emphasizes that many leaders today are suffocating under their ambitions, pursuing more products, more customers, more employees—believing that more is always better. Anderson’s book offers a liberating perspective: the true key to success is not addition, but subtraction.

Entrepreneurship is hard.  You have to get in the arena in order to truly know what it takes to win.  Most startup founders struggle with knowing when to let go.  They can hold onto ideas, products, and people far too long. This can lead to problems that can ultimately derail the business.  Joseph Anderson shares his experiences so you can learn his path, and have clarity on your own.  Mr Anderson shares  how he built ConnexEccomerce to be a leader in business software. Firing Your Way to Success is part history lesson, part instruction manual that any startup founder can keep on their bookshelf to refer to when they feel stuck.

Brian Brady
Inciting Incident

This book isn’t just about business; it’s about reclaiming your life. The author’s candid, no-nonsense style will engage and inspire you, challenging you to rethink your approach and embrace a strategy that prioritizes your well-being as much as your bottom line.

In Firing Your Way to Success, you have a roadmap to a more profitable, balanced, and fulfilling business journey. Embrace it, and prepare to transform not just your business, but your entire life.

Donna Karlin
CEO of the No Ceiling Just Sky Institute, Author, International Speaker, and Coaching Psychologist

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